Looping

Software doesn't stand still—it evolves. But the tools we use to manage that evolution are often disconnected, fragmented, or missing entirely.

I've spent years thinking about how teams build and run software, how decisions are made, how feedback is tracked, and how organizations improve over time. What's missing is a system that ties it all together.

That's what I'm building with Looping.

Looping's canvas is where it all starts.

A Suite for Managing Software Over Time

Looping is a suite of integrated products designed to help teams build, operate, and iterate on software in a structured, intentional way. It provides a clear framework for tracking feedback, managing development, experimenting with new ideas, and maintaining operational health—all in one place.

The first product in the Looping suite is People—a tool designed to help managers track feedback over time. With a timeline view, managers can see how feedback evolves, ensuring coaching leads to real improvement rather than repeated problems. It also supports structured Journeys for onboarding, progress tracking, and Development Plans that help teams grow intentionally.

This is Just the Beginning

Looping is still in development, and I'm sharing this now because I want to start the conversation early. Future products will expand beyond People to help teams manage the entire software lifecycle:

Development – Plan, document, and track product changes with roadmaps and changelogs.
Experiments – Run A/B tests, feature flagging, and cohort analysis to refine ideas before fully committing.
Operations – Monitor service health, track incidents, and keep teams aligned on responsibilities.

I don't expect to get everything right from day one—Looping will evolve just like the software it's designed to support. If this vision resonates with you, I'd love to hear your thoughts.

The People product is coming soon. More updates soon.